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The Unifying and Sustaining Power of Common Purpose

Chuck Powell • Sep 10, 2018
The Unifying and Sustaining Power of Common Purpose

The other day I was out walking. I heard them before I saw them. They came over the trees, wheeled left in symmetric perfection, let out a solitary call and, as one, landed onto the field across from me. Unlike geese, we are not in perfect harmony. And being in perfect lockstep is not always necessary. Yet when we need to go in the same direction for a sustained period, we all have a powerful and unifying tool at our fingertips: Common Purpose .

I have had the good fortune of seeing and utilizing the effectiveness of common purpose in two distinct settings. The first, the military, provides a very clear sense of purpose, “the mission.” The mission runs through all activity while fostering camaraderie. The other example involves healthcare where the unequivocal common purpose is patient welfare. When there is a fork in the road, the path pointing towards the patient is taken. I have seldom witnessed a poor outcome when orienting towards patients’ true interests.

Utilizing common purpose is a strategic mechanism, yet also assists in our day to day activities. Common purpose is a great method for arbitrating intense conflict. When two parties, individuals or groups, are at odds, bring out common purpose and how it can be best served. Remind everybody by asking the question, “Why are we all here?” Common purpose minimizes distractions and referencing common purpose aids in setting priorities. It furnishes consistency. It minimizes ambiguity. It brings a sense of comfort. True common purpose energizes us for optimal performance.

Great things have been and will be facilitated by common purpose. Common purpose is the lighthouse, illuminating the direction when we are lost, inspiring us when we are tired. Unearth or revisit your common purpose. Ensure it is ethical and unselfish. People want to be part of something meaningful. Tie purpose back to their needs. For instance, the welfare of a company ensures job security. Test its validity with others and refine if necessary. Put it into a meaningful and transferrable message. Employ it! Then be ready to exceed your aims and experience an upsurge in the wellbeing of self and those you lead.

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